Week 5 - Gaining Clarity and Direction

This week, we delivered our first presentation, which offered valuable insights into our problem-solving approach and helped us plan the next steps in our project. The central question we tackled was: How can we help Noy and Ron, a couple who have been living together for over a year, strengthen the passion between them?

Eldar opened the presentation with an intriguing perspective that encouraged us to think differently about the issue. Shir followed by presenting a detailed client persona, delving into Noy and Ron’s emotions and exploring their relationship dynamics. Although they each have their own activities, they share moments that could benefit from strengthening.

After the presentation, we received thoughtful feedback that challenged our approach. It became clear that we needed to narrow our focus and dive deeper into our central question. What exactly are we trying to improve? we needed to focus on understanding what passion truly means and how we can enhance it for Noy and Ron. Should we enhance their quality time, and if so, should that happen during the day, on weekends, or do we need to help them create that time altogether?

We also learned about a mapping framework for existing solutions, using two key axes to analyze options in the market. This exercise clarified our direction and helped us identify areas where we could make a meaningful impact. In conclusion, this week was both enriching and educational. We feel more focused and are already thinking about how to apply these lessons to deliver the ideal solution for Noy and Ron.