Week 4 - Rethinking Our Domain
- Daniel Ekshtein
- Jun 2, 2025
- 1 min read
This week, we faced an important question: is the domain we are focusing on truly the one we want to explore throughout the year? After conducting several interviews with couples, we realized that the answers we received were relatively superficial and lacked depth, which made us question whether the issue we are addressing is worth further investigation, or if we should shift our focus to something like break-up management.
Rather than getting stuck, we decided to take a split approach. On one hand, we began preparing a presentation on the original domain, on the other hand, we dug deeper into gathering more information, and at the same time, we explored the topic of break-up management. Along the way, we realized that interviewing friends was a mistake. As we know, friends don’t always open up completely, especially on sensitive topics. On the other hand, we found that when approaching people we don't know, it was harder to get interviews, but conversing with psychologists made it easier to have deeper discussions.
We continued working on the original domain, with the central question being: how can we help Noy and Ron, a couple who has been living together for over a year, strengthen their passion despite the daily pressures of life? We prepared for the presentation, and the process was both insightful and motivating






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