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Week 16 - UX and Video Development

  • Writer: Daniel Ekshtein
    Daniel Ekshtein
  • Jun 2, 2025
  • 1 min read

This week marked an exciting milestone in our app development journey. We kicked things off with a class presentation where we introduced our app concept and shared recent updates with our peers. It was a great opportunity to gather initial feedback and refine our unique value proposition.


At the same time, we began working on our promotional video. We drafted the first version of the script, aiming to highlight both the app’s core functionality and the emotional value it offers to couples.


Later in the week, we had a valuable session with Hezi Taniani, a UX expert, who reviewed our user interface and provided insightful professional feedback. He helped us identify issues in flow and visual hierarchy, and suggested practical improvements to enhance usability and coherence. His input led to several changes that we’ve already started implementing.


Lastly, we continued developing the video script. While it’s still in its early stages, our goal is to combine storytelling with product features — showing not just how the app works, but why it matters.


 
 
 

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Grow Together is a technological app that was created by a team of students of the Media Innovation Lab (Milab) at Reichman University

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