Week 11 - value validation

Following last week’s progress, we continued working on validating our idea, aiming to make the process simple, fun, and accessible for the couples involved. Instead of using the personality questionnaire we originally planned, we decided to take a different approach to avoid overwhelming the couples. We started with a personal conversation with each couple, asking questions like, “What do you enjoy doing together?” and “What would you absolutely not do?” Afterward, we created a dedicated WhatsApp group for each couple and began the buildup process.

The buildup lasted three days, with the goal of creating anticipation and excitement for the date. On the first day, we sent messages to set the mood. We told the couples their date would be a cooking workshop but kept the type of cuisine a secret. Later, we sent them a riddle, and once they solved it, they discovered the cuisine they would be cooking. On the second day, we sent a menu with options for appetizers, main courses, and desserts. The couples chose what they wanted to cook, and we provided them with recipes and a link to a shopping cart containing all the ingredients they would need.

On the third day, we divided the tasks into two messages. In the morning, we asked the couples to create a playlist with songs to set the mood for their date. In the evening, we sent them conversation ideas to make their date more meaningful and engaging, as well as to strengthen their communication. On the day of the date, both we and the couples were very excited! We sent them a morning message to build up their anticipation, but we had decided in advance not to interfere during the date itself.

In summary, we were thrilled to hear that the couples really enjoyed the experience and that the buildup successfully created anticipation for their date. They even shared that it helped strengthen their relationship. However, as a team, we still need to evaluate whether the wording of the messages is effective and whether the process truly addresses the problem we set out to solve at the beginning.